Denim is so divine and never goes out of style. We're coveting how to rock it in all the ways, taking cues from these local lovelies.
If you haven't encountered Parts + Labor yet – the designs are bold, dedicated to detail, and creative beyond what is current i.e. next level genius! Meet Jennifer Mehalko, the creator behind Calgary's most talked about fashion line. She embodies what it means to be a bad ass powerhouse, making a name for herself in multiple industries across the city. It's instantly clear when you step into her home, that she knows a thing or two about interiors. Her design chops are splashed throughout every room in her gorgeous townhome, and are easily mirrored in her closet where she has curated a collection of stunning and unique pieces. When she’s not making everyone envious of her eye for design, she’s sweating it out at Junction 9 teaching yoga. Her busy days and contagious energy are what keeps her going. “I have more ideas than I have hours in the day + whether its through interior design, fashion design, or movement … my brain + heart are always, always ideating.”
Jen isn’t afraid to wear her heart on her sleeve, even if those passionate emotions often land her into messy, but beautiful creative storms. She has brought her worldly adventures home with her, projecting her personal growth and inspiring the life she leads, today.
NSF, T-Shirt Maxi Dress, $125
All Saints, Leather Jacket, Jen's
Gucci, Princetown Tiger Slides, Jen's
Style to Jen is storytelling, from the inside, out. “Tangible expressions of heart + individuality, that cultivate your confidence + empower you to live a RAD life, in really great clothes.” Jen keeps her eye on Kelly Wearstler for style inspo – "...any woman that can effortlessly go from rocking a silk suit and pumps to a ball cap, Vans and a sequined bomber is solid style icon. Oh, and obvi SJP."
"What I think creates a style icon is the ability to take any trend, own it + make it theirs.”
When she’s leaving the house to make it to her next meeting or event, she can’t leave without her backpack. It holds everything she needs to stay creative and put together - her mac book (full of idea files), sketch book, YSL lip gloss and highlighter, peppermint balm and headphones – all of the essentials.
Heels or flats? Sneaks
Leather or lace? Both! I love edging up really feminine pieces.
Tamara Mellon, Black Woven Fringe Skirt, $375
Parts + Labor, Wild Feminist, $95 (shop online)
Gucci, Sneakers, Jen's
New or vintage? Both! pairing is the perfect way to create your own look ... mixing my vintage pearl ring + LV necklace with a new silk blouse + ripped denim is one of my fav go-tos.
Jen's personal style statement is "feminine bad ass" and we couldn't agree more. There isn't a look that Jen couldn't pull off, and she isn't about to veto any certain style either. If she dug deep enough, she could probably replicate a look from any style book right from her closet. Her open mind to fashion keeps her style fresh and noteworthy. When it comes to consignment, the best piece that Jen has snagged is a pair of vintage jewelled evil eye earrings - a find from A Current Affair in LA from a Japanese vendor, "They are bananas + amazing."
We're obsessed with Jen's easy-going style mixed with high-fashion and vintage. Not only do we aspire to her chic fashion sense, but we also take her advice to heart - "Believing rather than hoping + approaching life with a ‘what’s the BEST that could happen’ perspective" - are her powerful parting words.
ASOS, Patterned Jumpsuit, $69
ASH, Black Pumps, Jen's
Parts + Labor, Cropped Bomber, $165 (avail online)
Jennifer Mehalko has been in the interior design business for more than 13 years, eventually founding her own company, Found Design. Her elegant and eye-catching designs have allowed her to grow in Calgary but also take her work overseas. As mentioned, Jen is also the founder of Parts + Labor, a carefully curated capsule of unique pieces. Jen believes in authentically creating pieces that inspire, instill confidence + cultivate originality. To round out her skills, Jen teaches yoga at Junction 9 in Inglewood. Her work ethic, energy and passion are contagious, plus we adore her style, from the inside out. You too? You can Shop Her Style.
Words by: Kyla Zeniuk / @kyla.zeniuk
It's that time of year again, and YYC's getting allll kinds of wild. Whether you live for Stampede or begrudgingly brave the grounds, you've got to have at least one go-to outfit in your closet. In the spirit of Stampede, we're ditching classic plaid button-downs and cowboy boots to get you inspired with a few of our fave Western-chic looks. There's a little something that speaks to every gal's style in the ever-growing closet of #FondFinds, and Stampede-style is no exception.
E D G Y + B O L D
Michael Kors Leather Jacket, Size S - $110
Alice + Olivia Black Tee, Size S - $48
Vintage Levi Shorts, Size 26 - $68
Sam Edelman Wedges, Size 8 - $75
Coach Wristlet - $167 (reduced)
M O N O C H R O M A T I C + R E L A X E D
Wilfred Chambre Button-up, Size S - $49
Rag and Bone Patchwork Jeans, 25 - $115
Alexander Wang Pebbled Leather Wristlet - $310
Wolverine x Samantha Pleet Boots, Size 7.5 - $189
F E M I N I N E + V I N T A G E
Current Elliot Tee, Size L - $85
Vintage Levi's Denim Jacket, Size S - $45
BCBG Max Azria Bandage Skirt, Size M - $79
Rag & Bone Kinsey Boots, Size 7.5 - $265
Coach Crossbody Bag - $149 (reduced)
Let's be honest - when it comes to Stampede, we look forward to all the street-style just as much as we do the mini doughnuts. We hope this month’s Essentialist has left you inspired and confident to push the envelope a little when getting dressed in your Western-best. And in case you haven't heard, now and all through Stampede, you can find Fond in East Village's pop-up retail park, East Village Junction, where we've set up shop in our very own container store alongside an entire community of local brands such as Alora Boutique, Munch YYC, Modern Menswear, Apple Lady, Rath Bicycle, Wrinkle and Crease and many more!
Happy Stampeding, Fond Babes! xo
Words By: Rachel Antony
Meet self-proclaimed champagne obsessed public relations consultant, Lana Rogers. This gal exudes what it means to be a successful entrepreneur, girl boss and stylish role model. She brings the same chameleon-like creativity to her personal style as she does to her impressive client list. To Lana, style means comfort and confidence: “If you have to take off your shoes halfway through the night, we need to re-evaluate your style game.”
AllSaints, Leather Jacket, Lana’s
Alexander Wang Long Sleeve Ruche Black Dress, Size S, $158
Asos Wrap Heels, Size 8, $62
Cole Haan Woven Shoulder Bag, $175
Lana describes her style as “Classic Street Chic” and we couldn’t agree more. Her style is a collection of simple yet edgy and elegant pieces that W mag spread dreams are made of. Her fashion inspiration comes from all things Scandinavian.
When it comes to life essentials Lana can’t leave the house without her phone (that’s a given) and her treasured vintage Rolex watch, “I feel naked without it.”
Theory, Black Crewneck, Lana’s
Joe Fresh Grey Pleated Skirt, Size M, $25
Steve Madden, Strappy Sandals, Lana’s
Muff Purse, Lana’s
Banana Republic, Gold Statement Necklace, $18
Tory Burch, Studded Bracelet, SOLD
Heels or flats? “Platforms and Air Max 90s.”
Leather or lace? “Leather.”
New or vintage? “A combination of both.”
Lana prides herself in casual yet chic style choices and would never be caught dead in UGG boots or a choker. Just because it’s a trend doesn’t mean everyone should be wearing it. That’s what we love about Lana; she makes the rules when it comes to fashion, putting her own touch on the classics; spicing it up with unique, found pieces that we would kill for.
When it comes to consignment, Lana is always on the lookout for high fashion pieces hidden in vintage and consignment stores. Her favourite find? “I needed a black dress for my sister’s wedding, and two weeks before the event I stumbled upon a Dolce + Gabbana vintage dress for only $80.00 (thank you Vespucci!) The fashion gods were clearly telling me to splurge on a new pair of shoes to match.”
We adore Lana for her low-maintenance, european-inspired street style, and the contagious energy and passion she brings to everything she touches. The girl also has some killer advice: “Find a great dry cleaner and shoemaker and make them your best friends for life.”
Adidas Original, Black Bomber Size M, SOLD
Helmut Lang, White Button Up, Lana’s
Citizens of Humanity High Waisted Jeans, Size 26, $115
Air Max 90's, Size 8 Mens, $89
Lana has been making a name for herself in the PR industry for the past decade first with Anstice Communications and now with her own firm, Lana Rogers PR + Media Consulting. She’s the girl for the job when it comes to successful marketing and PR campaigns. We are inspired by her drive and passion as well as her dedication to giving back, including her participation in the Junior Achievement of Southern Alberta and mentorship program at MRU. Her knack for unconventional storytelling and creativity have earned her success in the industry. Her love of shoes and eye for vintage gems have us anticipating her next stated, yet timeless outfit. Like what you see? You can Shop Her Style.
Words by: Lauren Price
Bags galore! Peep the beautiful arm candy below and meet the stylish ladies who wear it well.
Words by: Kyla Zeniuk / @kyla.zeniuk
With the spring season in full swing, it’s that time of year to embrace our inner romantic. That means we’re talking floral-on-floral, pretty lace, cheeky bare shoulders and feminine silhouettes. But let’s be real – romance means something a little different to everyone, especially when it comes to fashion. And at Fond, we’re all about empowering women to rock the pieces and trends they’re drawn to while embracing their authentic style.
With that in mind, the Essentialist is a slice of our editorial lineup where we not only zero in on trends, but showcase coveted items that can speak to every woman’s style. In this month’s Essentialist, we’ve pulled our favourite #FondFinds for achieving that airy spring vibe we crave all year long – with a little edge, of course. Whether you’re the ultimate girly gal, keep it low-key in athleisure or something in-between, there’s room for you to get in on all the swoon-worthy style springtime brings along.
E V E N I N G / E V E N T S T Y L E | florals, pastels and ruffles with some edge
Zara Floral Dress, Size XS – $39
Ralph Lauren Clutch – $75
Frye Slingbacks, Size 8 – $68
S T R E E T S T Y L E | more florals (we had to), oversized denim and airy fabrics
Talula Oversized Denim Chambray, Size XS – $45
Citizens of Humanity Floral Shorts, Size 24 – $55
Talula White Blouse, Size S – $39
Flower Pin, Anthropologie – $28
D A T E S T Y L E | Bare shoulders, draped layers and silk
J.Crew Camel Blazer, Size 2 – $172
Garage Off-the-Shoulder Top, Size S – $14
Kate Spade Clutch – $65
Black Patent Louboutins, Size 7 – $259
O F F I C E S T Y L E | Lace, flirty heels and fun layering
ELLE Pin-stripe Blouse, Size 4 – $35
Free People Lace Camisole, Size XS – $55
Talula Trousers – Size 2 – $59
Nine West Wedge, Size 7.5 – $59
Whether your style’s already welcoming spring or still mourning the end of turtleneck season (ahem – guilty), we hope this month’s Essentialist has left you feeling inspired by a piece, a look or what Fond is all about. In the meantime, we’ve got something in the works that’s going to be a game-changer when it comes to shopping Fond. We’re feeling pretty jazzed, and we think you will too. Happy Spring, Fond babes! xo
Words by: Rachel Antony
As photographer, interior designer, and a YYC influencer; Lori Andrews is killing it in the creative world. Not to mention she’s a knitting enthusiast and a fitness guru! One creative project at a time, this style setter is leaving behind her a legacy of beautiful design and striking photographs. Her personal style statement is 'colourful, confident, Copenhagen style' and we are obsessed.
J.Crew Striped Sweater, $55, Small
Banana Republic Grey Trousers, Lori's
Nike Retro Sneakers, Gravity Pope, Lori's
To Lori, style is everything. Her approach to fashion encompasses every aspect of her life (I mean, have you seen her pad?). In a few words, Lori would describe her look as slightly boyish, 1940’s outdoor aesthetic. A combination of trends that only a handful of people can pull off. But her look is the perfect reflection of who she is - in the city and out in nature. She is drawn to simple shapes that can be multifunctional for both types of activities. She loves wool, sweaters, hand knits and natural fibres of all kinds. Her knapsack is her go-to item that she can’t leave the house without. It carries all her life essentials: her camera, lip gloss, hand cream and her phone. Who doesn't love a girl that's always prepared?
We adore her style and are always looking to her closet for inspiration. Her style icon is a mix between Katherine Hepburn and Chloe Sevigny; “I like to keep changing like Chloe but always go back to classics like Katherine.” On the other hand, she would never be caught dead in “Real Housewives of anywhere.” That’s just not her style. “I like simple fits but I always like to leave the observer wondering what is under that.”
Imperial Pant Suit, $129, Medium
Lululemon Bomber, Lori's
Leopard Print Heels, Aldo, Lori's
Necklace, Marc Jacobs, Lori's
Gold Watch, Fendi, Lori's Husbands
Heels or flats? "Either! As long as I can ride my bike in them. Fine leather painted soles get destroyed on the peddles so I lean towards a wedge. And sneakers. I’ve currently got 4 pairs of Nikes on my weekly roster."
Leather or lace? "Leather. Pleather actually. I own a pleather motorcycle jacket from nearly seven years ago. I still wear it constantly."
New or vintage? "New. I used to shop vintage. Now I prefer to have my own new clothing and recycle through vintage shops (Fond!)"
Even though consignment isn’t always her jam, she’s found some killer pieces over the years, like “vintage silk and wool 1950’s day dresses, a fringe suede jacket from the 60’s and more recently, a gorgeous sundress for an event.”
We love Lori for her unique, city-meets-nature vibe almost as much as we love her for her advice: “Edit. We don’t need to wear something new every day. Buy less, buy better quality.” We couldn’t have said it better ourselves.
The Kooples Feather Printed Dress, Holt Renfrew, $225, Medium
HEI HEI Jacket, Anthropologie, Lori's
Nike Sneakers, Gravity Pope, Lori's
Lori is a YYC triple threat, owning her own interior design firm, LAI; her own photography business, LAP; and has made a name for herself on Instagram as @theoriginal10CENT. If you're looking for any design advice, from a well-dressed chica, you know who to turn to. Better yet, now you can Shop Her Style!
Words by: Lauren Price
We’ve gathered the insta-style that we're fond of this month - specifically enviable shoe-style! These ladies slay in the footwear department, so take a bow.
Words by: Kristy Archibald
Leggings, ballet flats, hoodies, you name it! Throughout the 20th and 21st century, the lines have been blurred between ‘street’ and ‘active’ wear, as women increasingly opt for a wardrobe that is stylish, comfortable and most importantly, practical to suit their everyday bossgal’ hustle.
Fashion has come full circle. Since the beginning, the runway has been used to inspire the trends of the season. Now, ‘street style’ is the primary influence for many designers. We dictate what we want to see and as a result, our workout uniform has become a significant fashion statement and the next best thing to Chanel suits and Louboutins!
Early on in the 19th century, sportswear was used to describe informal separates that were interchangeable and typically worn to social sporting events.
Initially, athletic designs were intended to be simple, practical and easy to care for so that women could dress themselves without the assistance of a maid – can you imagine!
Today, almost every high-end designer has an athletic line and has somehow incorporated different trends and styles that have been influenced directly by sportswear.
How has this shift in style come to be? Well just like anything in the life of a woman, it’s been quite the journey...!
The Roaring 1920’s
Pants for women become a thing – oh my!
If Coco Chanel is known for anything, it’s breaking the boundaries of style conformity. She successfully tamed the obnoxious, superfluous style of the 20’s and introduced looks that were simple, practical and chic - specifically her jersey suits. She had set her mind to doing away with riding sidesaddle and created a pair of pants that would do the trick. They were unaccepted, but being the rule breaker that she was, she wore them on the regular and clearly the trend eventually stuck!
Chanel became one of the first haute couture designers to introduce what the media considered to be, “sports type” clothing – could they sound any more uncomfortable about the style?!
Other designers to take note of in this era -> Jane Régny and Suzanne Lenglen, two well-known Parisian tennis players made their mark by opening a couture house strictly devoted to selling active wear for women, specifically for sport and travel, AKA ‘chic resort wear’ for the rich and famous.
The re-fashion of fashion!
After WW2 French fashion and American fashion went in two completely different directions.
Christian Dior initiated a style that was more luxurious than ever, which Parisian’s lusted after.
America stuck to its roots and popularized stretchy fabrics and nylons, which looked great and were hella comfy!
The 1960’s + 70’s
Tracksuits and sneakers were born!
These two eras were all about athletic shorts, windbreakers, and tracksuits all thanks to the one and only - Bruce Lee. This fad blew up the runways and maintained its popularity through to today, thanks to Adidas, Nike, and other sportswear fashion names.
Also of notable mention: the Stan Smith sneaker - a design created after the top tennis legend of the 70’s. Stan’s and the iconic striped ‘Superstars,’ first became popular within the hip-hop community, but have since made many reappearances in mainstream fashion.
The 1980’s + 90’s
The era of Farrah Fawcett and workout gear!
Throughout the 80’s and 1990’s athletic wear began to take shape and become it’s own significant style, and to this day is trademarked as the primary style of this time. Think body suits, sweat bands, bike shorts, puffer jackets and spandex, which can all be found in those memorizing 80’s/ 90’s workout videos archived in the depths of Youtube.
Designers, such as Ralph Lauren, Calvin Klein, and Tommy Hilfiger became leaders in sportswear, as they worked to design multipurpose clothing that combined luxury, style and practicality – the definition of Athleisure today. Trendsetters of this look were big celebrities, such as Jay-Z and Sporty Spice!
The 2000’s – present
Athletic gear goes chic!
2014 was the pivotal moment in high fashion and activewear designs, coining the term ‘Athleisure’ for the first time.
The trickle up effect had begun to take place, with street style acting as the major influence in high-end designs. Adidas and Nike began collaborating with couture and street wear designers like Givenchy and Topshop, and fashion icons, like Jeremy Scott, Pharrell Williams, and Kanye West to fully actualize ‘Athleisure,’ as a coveted form of fashion.
Gone are the days when you have to be an athlete to wear a sports bra (thank god). A woman, no matter what her athletic ability, can integrate this sporty look into her wardrobe with ease, as she goes on to dress to conquer the world on the daily. Want to read more about how we’ve jumped on the Athleisure train? Head over to learn more about the [a] collection by Fond Boutique HERE.
As always, stay tuned for next month’s Fond Flashback, the section where we feature paramount moments in fashion history.
Words by: Kyla Zeniuk
When it comes to clothing, we’re starting to embrace that sometimes, less really is more. But let’s be real – it’s a tough idea to fully swallow unless you really love those lesser pieces and know exactly how to make them work.
Until recently, I was the type to hold on to clothing I didn’t feel good in and simply just didn’t wear. A closet bursting at the seams gave me some sort of strange satisfaction. Maybe it was because I felt like I had all the options - and you never know when an occasion for that top you’ve had for a year but never worn might pop up...we’ve all done it. For instance, I had a pair of pastel jeans collecting dust in my closet for more than a year, and the glittery pumps I wore to my high school graduation JUST recently made their official exit.
As I began refining my wardrobe over the past year, I was surprised at how refreshing it was to see my closet shrink. And while my personal style has remained pretty true to what it’s always been (ladies, please don’t let anyone give you a hard time about wearing #allblackeverything all the time), I’ve embraced the idea of being a total and complete ‘essentialist’.
So, what’s an essentialist?
The notion of being a fashion/lifestyle minimalist seems to pop up a lot these days, particularly within all the pretty boxes of Instagram – and we’re all for it!
But ‘minimalist style’ seems go hand-in-hand with simple silhouettes, neutral tones and well, minimal pieces. Although that’s definitely my jam when it comes to style (and what you’ll see styled here), being an essentialist is less about a particular style and more about being thoughtful when it comes to curating your wardrobe – with the essentials landing top of mind.
That’s the best part of having a “fashion toolkit” of sorts. Whether you keep it simple and subtle with the occasional statement piece like me, or opt for textures, rich tones and bold patterns, becoming a style essentialist a) makes getting dressed a little easier and b) helps you keep in check with which pieces should stay and which should go.
As gals on the go ourselves, we’re sharing our list of wardrobe essentials with you – and just a few of our favourite go-to looks they create.
A C C E S S O R I E S T O T H E E S S E N T I A L S
+ Black ankle booties
+ Basic flats
+ A great pair of heels
+ A layerable turtleneck
+ A few pretty camisole tanks
+ A classic black leather bag (medium to large)
+ A simple, small cross-body bag
+ A statement piece or two
T H E E S S E N T I A L E S S E N T I A L S
+ Classic black trousers
+ High-waisted jeans
+ A blazer-style jacket
+ That perfect black tee (or white, or grey – pick your neutral poison)
S T R E E T S T Y L E
- Nudie Dark Denim Wash, Size 25 - $115
- T.babaton Turtleneck (cream), Size M - $45
- Babaton Blazer-style Jacket (grey), Size M - $115
- Lush Tank (black), Size S - $29
- Vic Matie Ankle Boots (black), Size 7.5 - $225
- Marc by Marc Jacobs Classic Q Baby Aiden Bag (black) - $225
O F F I C E S T Y L E
- Club Monaco Silk Trousers (black), Size 2 – $58
- Alexander Wang Tee (black), Size M - $70
- Stuart Weitzman Patent Kitten Wedges (black), Size 7 – $72
- Babaton Blazer-style Jacket (grey), Size M - $115
- Tory Burch Crossbody - $225
E V E N I N G / E V E N T ST Y L E
- Manolo Blahnik Sling-back Kitten Heels (grey), Size 6.5 – $315
- Wilfred Le Fou Tie Top (grey), Size M - $135
- Club Monaco Silk Trousers (black), Size 2 – $58
- Coach Wristlet - $59
Full disclosure: By no means am I a style expert, and in fact, pulling these looks was my stab at the art of styling. But for any woman out there who finds fashion intimidating – myself included at times – Fond is seriously wiping that slate. Whether you have bold style, subtle style or don’t quite know what your style is, there’s a place for you in the growing Fond community.
I first met Tanya a few years ago in the early days of Fond, and more recently, I met Dione. And what’s always struck with me about the two of them is this: despite being total trailblazers, they’re warm, kind, humble women, and just so damn real – no matter who you are or where you are in your style journey. And that essence flows through everything Fond.
So, if you’re inspired by this post, but maybe still feel lost in classifying your own personal style, Dione & Tanya can offer a hand and a different perspective with closet editing services. You can connect with them here.
Otherwise stay-tuned for next month’s Essentialist; the section where we feature coveted items for every style of woman.
Words by: Rachel Antony
There is only a certain type of person who says dusty rose is their favourite colour and can pull off silver hair without even trying. Julie Redmond is YYC’s style expert and is the perfect chica to kick off Fond’s Shop Her Style series. Not only is Julie a huge fashion inspiration, her down to earth personality and love for dogs and bunnies make her so relatable. Lucky for us her singing career didn’t work out and her move to Calgary 6 years ago led her to becoming the fashion stylist she is today.
“I believe I’m right where I need to be and every job I’ve had, every person I’ve met, every experience I’ve taken, led me to my styling career and the incredible group of people I get to surround myself with. I’m truly grateful for my life!”
Scrolling through her Instagram and portfolio, it's easy to see how Julie became a successful stylist and blogger in Calgary. To her, style means “individuality, a lifestyle, a story and a memory,” echoing the famous quote “Fashion can be bought. Style one must possess.” Julie’s style in impeccable and copy-worthy so where does she get her inspiration from? “Blake Lively is the first person that comes to mind. I love how she doesn’t have a celebrity stylist where most perceived style icons do.” She's also a huge fan of the European style duo @fabmuse_alina, @fabmuse_diana and Canadian blogger @jetsetjustine.
Rudsak & Emily Haines Collaboration Jacket, Size M, $310, SOLD
H&M Dress, Julie's
MIA Heels, Julie's from Winners
Even with a packed schedule, there are a few things that Julie can’t leave the house without “My eyebrows done, lip stick or lip chap, my cell phone and a trendy outfit (sweat suit included). You never know who you’ll run into.” At the same time, she would never be caught dead in the questionable Uggs-with-mini-skirt thing.
When it comes to consignment, Julie takes the time to find pieces that really speak to her, “Top three: Chloe platforms (they were never worn), my first ever pair of Christian Louboutin’s (also never worn) and my vintage Louis Vuitton briefcase. All those beauties were from Fond Boutique!”
Essential Antwerp Sweater, Julie's from Marshalls
Mo & Co Jeans, Julie's from Hudson's Bay
Louis Vuitton Vintage Briefcase
Steve Madden Velvet Booties, Julie's from Nordstrom
Graphic Print Sweater, Chaser, Size M, $59
Heels or flats? “Heels! I love flats but I always feel more confident in a killer pair of heels.”
Leather or lace? “That’s a tough call because both are sexy and super fashionable, if done right! So…let’s go with leather because I’m wearing it right now. Leather for street style, lace at home.”
New or vintage? “Both! One of my favourite things to do is mix new and vintage together.”
Julie Redmond pushes the envelope with her style, inspiring her clients and her followers to take what’s trending and add a personal twist. The best piece of life advice she ever received was to treat the janitor with the same respect as the CEO. “The best piece of fashion advice I’ve ever received was to not lose my enthusiasm for my styling and to remain true to myself and my style.”
the [a] collection Topshop Pleather Overalls, Size 6, $89
TOV Ruffle Tee, Julie's from Hautelook
Kate Spade Bow Bag, Blush Pink, $189, Includes dust bag
Michael Kors Rose Gold Heels, Julie's
Julie is a Calgary-based fashion stylist with a background in event management and administration. She is a sparkle-loving, gold enthusiast who had a vision of styling more than just herself. See more of what Julie does at Style by JR online and follow her along on Instagram.
Vero Moda Faux Fur Coat, Julie's from Marshalls
Adidas Original Stan Smiths
The vibrant, hardworking, successful female looks a bit different these days. More than ever, she is expected to absolutely slay in all areas of her life. This hustle is not only limited to her career, but inclusive of her social life, family life, overall wellness regimen and more. As her focuses shift, her wardobe takes a gutting; consider those impossible half-an-hour heels and blood flow-restricting dress, ditched. Now we're not saying she's leaving it all behind, but she's starting to depend on a much more functional, yet stylish mix that accomodates this busy, on-the-go lifestyle.
Athletic wear is less clunky; more ‘chic'. With brands like lululemon who started the athleisure trend, to Kit & Ace and Adidas by Stella McCartney creating beautiful, well made, functional pieces. Women can walk directly out of a good sweat' and into reality with the confidence of knowing their street style is not only acceptable but coveted! With this, looking stylish at the gym is now the standard. Yes, those Asics you've been hanging on to for a full decade too long need to be chucked... Also we've seen how 'looking good' directly corelates to feeling good, inspiring a newfound dedication to stick with those 2017 goals for just a bit longer, or stimulating the adoption of this 'fit lifestyle' for good.
We at Fond were inspired by this awesome shift, knowing that great athletic brands styled for everyday life will support our on point, leading ladies.
With this we announce the [a] collection - a curated athleisure line by Fond Boutique. Featuring preworn, brand name athletic wear. Shop stylish & functional labels like Varley, Nike, Adidas, Stellasport and lululemon at choice prices. A peek at the collection starts, now!
More looks coming on our Instagram! Inquire to shop these styles
Models: Karleen Samson, Amelia Hradsky
Styled: Fond Boutique
Photography: Chelsea Kindrachuk
Makeup: Arina Hogan
Inspiration can come from anywhere; the woman sitting next to you at the bar to your grandma’s closet, to the endless feed of Instagram’s fashionable finest. We’ve gathered the insta-style that we're fond of this month - take a peek for timeless looks and daring trends.
If you were to ask Dione Setoguchi to explain herself in one word, you would get twenty. Maybe it’s her background in communications or just because there isn’t one word that can sum her up,“I once bought a 50 Cent CD and a Kenny Chesney CD at the same time, my music taste is random and cannot be explained.” She grew up in a small town in Southern Alberta and has a deep appreciation of where she came from. Her roots keep her grounded which are reflected in her core values: love, family, balance, success, strategy, health and communication.
Her heart is owned by her boyfriend Alex, her puppy Yoko, fitness and fashion. Dione’s love of clothes started very young; back to school shopping was one of her favourite times of the year. Even if her style has changed since her school days, her passion for style hasn’t. Style, to Dione, is self-expression; “You can look good in anything if you wear it with confidence.” Amen.
Who is your style icon?
Olivia Palermo and Jessica Alba. I also love how Tash Sefton & Elle Ferguson from They All Hate Us pair beautiful designer pieces with casual classics.
How would you describe your own style?
I wear what I want when I want to. I will always go for a mix of casual and comfort, which is probably the small town girl coming out in me.
What is your favourite consignment/thrift find?
When I lived in Minneapolis I purchased many vintage accessories and handbags. That was over 2 years ago, and I still wear each piece today. I also own the best pair of consignment Levi’s!
What inspired you to join Fond Boutique?
Joining Fond was a simple decision, and the timing of this is too perfect. I was looking for an outlet to express my personality, and use my business knowledge. Fond is unique because it is curated, and the fact that it is mobile allows me to work on other projects. I want to align myself with inspiring and creative women, insert Tanya. She was a friend first, and is someone who I have always respected. I love her style, innovation, and spirit!
What else are you working on right now?
So many things! I am passionate about offering management and leadership consulting to small businesses and retailers. To get in touch email me here! I also teach spin at YYC Cycle and have a top secret project in the works with my best friend/blogger Leah Lindsay from Oil&Grain #staytuned. See what I mean about aligning with the best boss babes?
What advice would you give to entrepreneurs?
To never say no to an idea. No idea is too crazy or unattainable. Your first idea might not be what you actually execute, but saying yes to things will lead you to the most amazing results.
How do you stay motivated?
I choose projects I am excited and passionate about. I have set personal and career goals that scare me in the best way possible!
What are your goals for Fond?
I want to do things we have never done before and do them well. I’m excited to announce that we will be launching “the 'a' collection" by FOND BOUTIQUE late this winter, offering our consigners and customers the opportunity to sell and shop high end athletic apparel!
What is your current style must-have?
2 of the last 5 pieces I bought were culottes…so let’s go with that? And always, always, vintage denim.
Where do you get inspiration from?
Have you ever heard the saying, “You become like the 5 people you spend most of your time with. Choose wisely.” I know I’ve made the best choices! My support system, my boyfriend and closest friends are all up to the coolest sh*t. They inspire me to create, believe in my ideas, and as cheesy as this sounds, have the most fun while doing it!
Wan't to learn more about the 'a' collection? Stay tuned to our newsletters or contact us through our contact page.
It’s officially October! Meaning autumn is in full swing and bringing with it, a full review of recent NYFW runway flair. Our 2016/2017 Trend Report captures the style compass for the upcoming year and will guide you as you build the ultimate fall wardrobe and prep for spring.
Photographer: Sarah Knorr
Make up: Arina Hogan
Styling: Fond Boutique
Model: Rene Rapier, The Nobles
Autumn in the City
Trend: Urban Femme & Trim
This look captures a playfulness that is essential this season – sneaker & ruffles make a lovely pair. It’s time to get creative with that dusty bridesmaid dress in the back of your closet! Layer a crop sweater and add a pair of high tops and a thick wool scarf and you can officially hit any tedious errand with a punch.
Club Monaco Cream Knit Crop $45
Rachel Roy Ruffle Dress with Zipper Detail $138
Burberry Heritage Cashmere Scarf $115 (Sold)
Matt and Nat Green Tote $75
Giuseppe Zanoti Double Zipper High Tops $725 (Size 8)