Amelia Hradsky, Fitness & Grade School Teacher

Words by: Rachel Antony / @almostffamous
Photos by: Jenna Matthews / @jayfbabby

Amelia Hradsky has mastered what it means to have a perfectly versatile wardrobe - everyday is a new adventure with many stops along the way!  She is an inspiration to Calgary's fitness community, the teacher every student wishes they had, a loyal friend, a loving wife... we could go on.  Whether on the run from school to a workout, a workout to school, happy hour with friends to dinner with her husband Vince, we admire Amelia's ability to always look striking while dressing the part. One thing about Amelia - her style is truly her own and we love her for it.

When Amelia invites you over you can count on soul filling conversations and a glass [or two] of wine.  Topics include but aren't limited to: Oprah's Super Soul Conversations or any thought provoking podcast come to think of it, books like the Alchemist, her newest workout faves, Ciara's lastest Insta story, or whatever she's coveting for her carefully selected closet.  Her ability to leave you feeling supported and heard, while challenged and inspired is what we love most about this babe!  

Elan Beach Sweater, $45
Zara Basic Jeans, Size 6, $42
Louboutin's, Amelia's

To Amelia, style is an expression + extension of who she is. "To me, it’s language without words, and creates yet another element of myself to share with the world."

Coco Chanel said, “style is a way to say who you are without having to speak.” #whatshesaid

Style and trends are always evolving, and if you know Amelia, you know that she embraces change.  When she was younger, Amelia kept her love for Brigitte Bardot at the foundation of her look - classic, feminine mixed with a bit of tomboy.  Who does she draw from now you ask?  Well, if you've ever been in a spin room with her you know the obsession with Beyonce is no joke.  

"If I’m real with my current self, I have to say Beyonce because of her all-encompassing definition of style and art, and it’s not only about the clothes."

Smythe from Coco and Violet Blouse, Amelia's
Current Elliot Pants, Size 27, $115
Valentino's, SOLD

What can’t you leave the house without? Oh my gosh, CARMEX, my phone, and at least one piece of jewellery that makes me feel fly.

Heels or flats? Can I sit the whole time? I love heels and think shoes are the biggest and best part of any outfit. With that said, I teach Grade 5/6, teach spin, and circuit classes, so rocking heels while painting with kids, or putting them on after a sweaty work-out class isn’t exactly my idea of feel good style, you know?

Leather or lace? Oooh, can I say both? At the same time ;-). Obviously in love with abundance.

New or vintage? See above? I appreciate both so much. If I were a talented fashionista, I would say vintage, but I have an easier time envisioning an outfit with new clothes. 

What look would you never be caught in? Never say never…but I do go by the notion that I should 'always believe something wonderful is about to happen,' and I like to dress that way. 

 What’s your favourite consignment/thrift find? I have an amazing jacket from Fond Boutique that is a perfect to and from studio jacket. I’ve had it forever and still wear it all the time.

What is your personal style statement? Tomboy with a spin of femme or femme with a spin of tomboy...depends on the day...

Adidas Bomber, Size M, $65
The Upside Athletic Apparel, Amelia's
Olympia Sports Bra, Amelia's

Pass on the best advice you’ve ever received: "You will never be able to escape from your own heart, so be brave enough to listen to what it has to say." Paul Coelho, The Alchemist

Regardless of the situation, Amelia takes life in stride, leads with her heart and uses experiences to beautifully elevate every circumstance. Her sense of self, and motivation to keep evolving are reflected in her diverse and enviable wardrobe. From her knack for mixing styles, to channeling her inner Yoncé, this babe is one of our go to's in all things, life, fitness and fashion. 

Catch more of Amelia over at One Cycle Studio and Barre Belle.

Shop Her Style: Sheenah Rogers, Anstice Communications Founder & CEO

Words by: Rachel Antony/ @almostffamous
Photos by: Jenna Matthews/ @jayfbabby

Sheenah opens the door to her sun drenched, four story Marda Loop walk-up in adidas joggers and a T with loose blonde waves and a big, bright smile. Before we know it, Bennett has woken from an afternoon nap and is crying for her. "Duty calls - give me a hand" she says as she leads me up the open air stairwell, bubbling with ideas for the shoot to come.

But really, Is there anything Rogers can’t handle?! She’s the powerhouse behind Anstice Communications, a wildly successful, mid-sized marketing and PR agency; she manages a bustling household with two young boys; and she is a loving wife. To add to the mix, she jetsets on the regular and lives in Mexico City part-time. The definition of a triple threat, Sheenah looks the part for every event, meeting and mom duty that calls. With so many starring roles, this leading lady needs and equally dynamic closet - and that she has! 

Victoria Beckham Blouse, Sheenah's
Zara White Wide Leg Trousers, Size M, $42
Christian Louboutin Patent Pumps, Size 41, $210

Sheenah defines style as an outward expression of individuality. “It is the first thing someone learns about you – it creates a perception.” Her classy, polished style is something to aspire to. But who is Sheenah’s style icon?

“Victoria Beckham. She has redefined 'sexy' and has such cool confidence. I resonate with her a lot – she is a busy working mom and her clothes reflect her lifestyle – feeling sexy, comfortable, being transitional and long-lasting.”

Alice + Olivia Fur Collar Jacket, Sheenah's
Zara, T Dress, Size M, $45
Sam Edlemen Velour Platform Heels, Size 11, $69
Carolina Herrera Necklace, Sheenah's
Michael Kors Clutch, $40

What can’t you leave the house without? A handbag. Monday – Friday my Goyard tote is my go-to and houses my life in it. On the weekend it’s my Hermes 'Evelyn' bag.

Heels or flats? Heels!

Leather or lace? Leather

New or vintage? A little of both?

What look would you never be caught in? Any kind of poufy party skirt/anything too feminine.

What’s your favourite consignment/thrift find? A Rolex watch.

What is your personal style statement? Classic. Tailored.

Pass on the best advice you’ve ever received:  Don’t focus on sizes. Focus on fit. Tailor everything!!

Rag and Bone Cashmere Sweater, Sheenah's
Wool Leggings, Sheenah's
Jimmy Choo Tall Rider Boot w/ Buckle, Size 41, $775
Saint Laurent Cuff, Sheenah's
Hermes Bracelet, Sheenah's

Sheenah's reputation for success and tenacity in business is impressive - only further confirmed when given the chance to file through her london-flat-sized closet, yet spending time with her was comfortable, casual and warm. She knows how to laugh, and to not take things so seriously even though I'm sure the pressure doesn't have an off switch. On the outside, her life appears effortless, but what I soon realize it that it's anything but. Amidst the toys, electronics, children and animals, Sheenah seems to keep her cool. Like anything could be thrown her way and she wouldn't bat an eye. With a towering shoe shelf to die for, and fan favourite labels like YSL, Stella McCartney, and Gucci, her wardrobe only reflects this unstoppable persona.

Find out more about Sheenah at www.ansticecom.com / @ansticecom / @sirogers

The Essentialist: Holiday Glam

It's the most wonderful time of the year! When it comes to fashion, we love what every season brings with it, but there's something about the holiday season that gets us in the mood to go full-glam.

Have you ever found yourself at a holiday work function or family gathering, only to realize you're wearing the EXACT same dress or heels as someone else? It's a great conversation starter, but also a bit of a bummer. Although it might feel easiest to make a stop at the mall to shop the latest (though limited) holiday collections, here's the beautiful thing about curated consignment - a fully-consigned look is almost guaranteed to be uniquely yours.

In the spirit of the season (*cue holiday tunes*), we're using this month's edition of The Essentialist to showcase a few of our favourite holiday looks, all with an emphasis on glamour. Knowing that holiday festivities aren't limited to office parties and family dinners - you've got your Secret Santa gatherings, gal's night, etc. etc. etc., we pulled blazers, comfy sweaters, pantsuits and more to give you some inspo that speaks to a whole spectrum of occassions and styles. 

We hope these looks inspire you to explore outside the safety zone of that little black dress - not that we don't have major LBD love too. 

BB Dakota Dress, XS - $75

Holt Renfrew Linen Blazer, Small - $72

COMME de GARCONS clutch - $125 

Christian Louboutin Pumps, 9 - $545

BCBG Max Azria Sweater, M - $45 

Tamara Mellon Skirt, Small - $375 

Gucci Princetown Mules, 8 - $749 

Marc by Marc Jacobs Crossbody Purse - $110

Kate Hewko Faux Fur Vest, M - $225 (cinched here)

BCBG Max Azria Runway Jumper, 4 - $115

Valentino Garavani Rockstud Cage Flats, SOLD

Marc by Marc Jacobs Crossbody Clutch - $160

If you're still on the hunt for that perfect holiday look (or a few), don't fret! Our racks at The Loft by Amanda Hamilton are chock-full of all these pieces and more. In case you haven't heard, our pop-up can now be found at The Loft every Saturday from 12 p.m. to 4 p.m.  If you can't make it on Saturdays, just drop us a line at info@fondboutique.com, and we'll meet you at The Loft for a private Style & Shop on Fridays. 

When you snap those holiday party pics, be sure to share them with us by using @fondboutique and #fondfind! We love to see our pieces in action. 

Happy Holidays, Fond Babes!

XO

The Essentialist: Colour Blocking

Words by Kyla Zeniuk / @kyla.zeniuk 

We'll be the first to admit it - we were MORE than ready to dive back into fall and winter fashion, even if it meant saying so-long to warm strolls and patio hangs. When it came time to compile this month's edition of The Essentialist, we found ourselves pulling vests, jackets, faux fur, velvet - all the cozy-yet-chic things. YYC also seems to be experiencing that lull between fall and winter, where it isn't uncommon for flats and turtlenecks to co-mingle. So, why not embrace it?

With Fond must-haves, we've curated a few transitional looks that layer it up and use colour to add plenty of dimension. Technically speaking, colour blocking - at its boldest - pairs pieces of opposing tones on the colour wheel together to create a look that's daring, vibrant and in our opinion, downright magical.

We're also firm believers that when it comes to fashion, there are no rules. Cliche? Yes. A mantra for a world where women embrace the style that's uniquely theirs? Also yes. So, if "traditional" colour blocking feels a little too out there for you, know that there are so many ways to ease into it. Pair bright pops of colour with dark tones, jewel tones with neon, or even black with white. Inspiration below!

Fond Style:

Altuzarra Black Top, S - $229

Kate Hewko Velvet Dress, S - $94 (waist cinched here)

House of Matching Colours Fringe Vest, S - $179 (sale item)

Saint Laurent Flats, 36.5 - $415 

Meghan MacWhirter Pom Pom Earrings - Available at Velour Clothing Exchange

Louis Vuitton Alma Bag - $1,249

Fond Style:

Equipment Blouse, XS - $138 

Rudsak Leather Jacket, XS - $310

curated x Kate Hewko Faux Fur Jacket, XS - $285

Citizens of Humanity White Jeans, 25 - $115 

Prada Velvet Pumps, 41 - $195

Meghan MacWhirter Pom Pom Earrings - Available at Velour Clothing Exchange

Mansur Gavriel Bucket Bag - Sold

Fond Style:

Equipment Blouse, XS - $138

ELEVENPARIS Kate Moss Hoodie, S - $82

Paul & Joe Blazer, 36 - $128

Adidas Track Pants, M - $45 (waist cinched here)

Stella McCartney x Adidas Sneakers, 7.5 - $109

Céline Phantom Bag - $2445

Oh, and P.S.

We have a feeling our urge to embrace colour blocking may also have been brought on by the space we're calling home - The Loft by Amanda Hamilton. Every square inch of this swoon-worthy interior is curated by the lovely Amanda, who takes the spotlight here in Fond's Shop Her Style feature. 

You'll now find our pop-up of #FondFinds at The Loft every Saturday from 12 p.m. to 4 p.m., including the pieces you see here. Scout out the newest addition to your wardrobe, 'gram The Loft (we know you want to) and shop for your home + life with Amanda's favourite textiles, linens, ceramics and more found all throughout the space. 

Can't make it on Saturdays? Just send us a note at info@fondboutique.com, and we'll have you in for a private Style & Shop anytime on Fridays. 

XO

Shop Her Style: Amanda Hamilton, Interior Designer

Words by: Rachel Antony/ @almostffamous
Photos by: Jenna Matthews/ @jayfbabby

Wild at heart; an introvert stuck in a extroverts body; 35 going on 45 - a few words on how Amanda Hamilton describes herself. "Closet cat owner, don’t tell my dog who hasn’t seemed to notice yet. Will likely end up living in a forest somewhere with all of my books and vinyl."  We would add - a vibrant human with an discerning eye for all things design, and a bold spirit with a closet that makes us swoon. Amanda is the Creative Director + Founder at Amanda Hamilton Interior Design. Her bold and unconventional approach to design and business has made her one of the most sought after interior designers in Western Canada. Not to mention, her uniquely curated wardrobe has coined her a style icon in this city. 

With such a contagious personality you can't help but be drawn into Amanda's world of style, accomplishment and expression. She's just thankful "I’m not independently wealthy or I would spend my days buying the most exquisite things that I’m not cool enough to wear."  When walking into her loft, there is no question that Amanda is rather the opposite: cool enough to wear it all. Vintage finds mingle with modern pieces and when we pan out, her home decor sense boldly reflects her personal style. 

Valentino blush jacket, Amanda's (previously purchased from Fond)
Helmut Lang T-shirt, Amanda's (previously purchased from Fond)
Club Monaco leather skirt, Amanda's
Christian Louboutin pumps, Size 5.5, $595
Pink clutch, Amanda's
Dean Davidson Architectural ring, Amanda's (previously purchased from Fond)

"Style is the outward reflection and material language of your personality."

Who is your style icon?

I’ll admit it – the Olsen sisters. While their acting leaves much to be desired, I’ve watched them evolve like many other 80’s babes. They effortlessly blend vintage and designer brands and I dig their oversized menswear vibe. Also a fan of Stacey Bendet, the Creative Director of Alice + Olivia, for her unapologetic mishmash of colour, pattern and style. Love Iris Apfel who is theatric, adventurous and bold – she knows how to rock costume jewelry like no one else. Tom Ford because sometimes I like to envision what it would be like to be dressed head to toe in his garments on the daily – so chic and sophisticated.

What can’t you leave the house without?

Lipgloss. If I do leave the house without it, I will steal yours from your handbag and not even feel bad about it for a second and likely won’t return it either. Say good bye to your Carmex, Burt’s Bees, Blistex, Chapstick, Lipsmackers, MAC Lustre Gloss, Chanel Coco Gloss or Tom Ford Ultra Shine because if I forgot my lip gloss, your gloss is now our gloss. Sharing is caring. 

Heels or flats?

If my feet could hold up to it, I would hands down say heels, 24/7. I’m 5’-4”-ish so I always feel much more pulled together in pumps. However, it really depends on my day - If I’m rocking around to meetings and on construction sites, I generally opt for a flat soled boot or sandal. If you can’t walk like a pro in them, don’t wear them. <Insert “preach” emoji”>

Leather or lace?

Lace for undergarments, leather for everything else. Speaking of which, can someone find me an electric blue or jade green leather skirt? I’ve been looking for what feels like forever. Thanks!

New or vintage?

If I had the patience for vintage shopping, Vintage 100%. It’s far more interesting to find a treasure somewhere and breathe new life into it. However, I would say most of my wardrobe is new but some pieces I’ve had for so long it sometimes feels like I’m wearing vintage - ha!

Lauren Bagliore leather vest, Size S, SOLD
LNA black dress, Size S, $75
Chloe sandals Amanda's (previously purchased from Fond)

What look would you never be caught in?

I’m not sure I could say “never” because there have been all sorts of things I initially scoffed at over the years and then ended up purchasing, notably pointy-toed shoes, skinny jeans, high-waisted pants and crop tops. However, I have never been able to get behind midi-rings, peplum anything, v-necks, gingham, the colour red and nude nylons - but these are all things that could change, like if the earth froze over and I was reborn as someone else. 

What’s your favourite consignment/thrift find?

I have a few favourites: A worn cognac coloured leather cross-body saddlebag that I picked up in Portland, a vintage silk Kimono I found in a boutique in New York and my absolute favourites are actually from Fond. I found this violet coloured Maxi skirt by Alice & Olivia and a blush pink Valentino jacket - who ever got rid of these pieces made my wardrobe that much more stylish. 

"Like a well curated interior, your wardrobe communicates to other people what kind of person you are so it’s imperative to select things that speak to your personality and set you apart from others."

Pass on the best advice you’ve ever received:

On Casual Style, Ex-Boyfriend: “It takes just as long to put on a pair of jeans as it does to put on a pair of sweat pants”

On Timelessness, Grandma: “Every woman should have a little black leather jacket”

On Trends, Unknown: “If you lived through the trend the first time, don’t wear it when it comes around the second time”

On sitting Cross-Legged, Mom: “Put some underwear on”

On my panty lines, Publicist: “Take off your underwear”

Chic Wish blouse, Size S, $45
Waxed jeans, Amanda's
Clutch, Amanda's
Christian Louboutin pumps, Amanda's

Amanda Hamilton has over ten years experience in the interior design industry and has built an extensive and diverse portfolio including custom residential homes, multi-family developments, restaurant, office and retail design. She finds her inspiration from significant cultural and social influences which also shows up in her notable and enviable closet. When she's not creating beautiful designs for her clients, she's off jet setting, looking for global inspiration and the best glass of rose.

Loving her looks? You can Shop Her Style.

~F x

The Essentialist: Monochrome + Metallics

Words by: Kyla Zeniuk / @kyla.zeniuk 

This edition of The Essentialist marks summer's exit - seriously, how is it nearly September? Rather than an ode to summery prints, cheery tones and denim galore, we opted to get in touch with our inner cool-girls and showcase a few of our favourite monochromatic summertime looks. That called for sharp lines, oversized accessories and (most importantly, in our opinion) a few pops of metallic. All pulled from our racks of #fondfinds - each look is decidedly its own and oozes a chill-yet-chic vibe we can't get enough of. 

Fond Style:

Nike Racerback Tank, S - $45

Babaton Moto Jacket, 2 - $59

Koral Leggings, S - $85

J.O.A Los Angelas Mesh Skirt, S - $45

Vince Kitten Heels - $165

Thierry Lasry Sunnies - $400 

Fond Style:

Rag & Bone Sheer Long Sleeve, M - $92

Zara Metallic Skirt, XS - $50

Givenchy Chain Link Sandals, 38 (narrow!) - $274

Karen Millen Belt - $189

Kate Spade Bag - $195

Fond Style:

Diane Von Fursternberg Top, 2 - $115

Heartloom Metallic Shorts, XS - $65

Senso Wedges, 7.5 - $89

Vintage Bangle - $14

As a devoted minimalist, these looks definitely pushed me a little out of my comfort zone. The verdict? If you're simple-silhouettes and neutral-palettes kind of gal like me, let these monochromatic + metallic looks inspire you before cozy knits and warm tones make their return for the fall. It's a great way to play around with eclectic accessories, statement pieces and textures without deviating too much from that no-frills look you feel best in. 

P.S. - Recognize our backdrop? It's none other than East Village Junction where you'll find all these pieces and more in Fond Boutique's container until October 1. 

XO

Style to Watch: YYC Does Denim

Denim is so divine and never goes out of style. We're coveting how to rock it in all the ways, taking cues from these local lovelies.

Tastemaker and fashion blogger, @brendawasylucha of YYC/LA knows how to pair trendy, feminine pieces with cool denim duds like these cuffed @guess jeans. This gal has a wardrobe full of ruffles and leather that we'd love to get lost in, but most of all she's won us over with her glorious eye for distressed denim jackets and jeans.

Cutie patootie stylist, @savayashinkaruk of local brands @dotemagazine and @cocoandviolet spends a ton of time hanging around clothes and her wardrobe thanks her for it. Savaya is the kind of girl who takes risks with her style - clearly it's working - these @sandroparis jeans are on hot fire!

Western Canadian interior designer, @amandamhamilton, has a killer closet, opting for looks that are creative and polished with an edge. We love her ability to style enviable finds like this acid washed jacket in a way that makes us eager to jump back into the 80's - if that isn't setting the trend, we don't know what is.

Local fashionista,@stylefixation is a style planning aficionado and we're always drawing inspo from her looks. We're loving this bejewelled, oversized denim jacket paired with a little black dress and strappy heels - classic and cool done right. 

Shop Her Style: Jennifer Mehalko, Designer

Words by: Rachel Antony/ @almostffamous
Photos by: Jenna Matthews/ @jayfbabby

If you haven't encountered Parts + Labor yet – the designs are bold, dedicated to detail, and creative beyond what is current i.e. next level genius! Meet Jennifer Mehalko, the creator behind Calgary's most talked about fashion line. She embodies what it means to be a bad ass powerhouse, making a name for herself in multiple industries across the city. It's instantly clear when you step into her home, that she knows a thing or two about interiors. Her design chops are splashed throughout every room in her gorgeous townhome, and are easily mirrored in her closet where she has curated a collection of stunning and unique pieces. When she’s not making everyone envious of her eye for design, she’s sweating it out at Junction 9 teaching yoga. Her busy days and contagious energy are what keeps her going. “I have more ideas than I have hours in the day + whether its through interior design, fashion design, or movement … my brain + heart are always, always ideating.”

Jen isn’t afraid to wear her heart on her sleeve, even if those passionate emotions often land her into messy, but beautiful creative storms. She has brought her worldly adventures home with her, projecting her personal growth and inspiring the life she leads, today.  

NSF, T-Shirt Maxi Dress, $125
All Saints, Leather Jacket, Jen's
Gucci, Princetown Tiger Slides, Jen's

Style to Jen is storytelling, from the inside, out. “Tangible expressions of heart + individuality, that cultivate your confidence + empower you to live a RAD life, in really great clothes.” Jen keeps her eye on Kelly Wearstler for style inspo – "...any woman that can effortlessly go from rocking a silk suit and pumps to a ball cap, Vans and a sequined bomber is solid style icon. Oh, and obvi SJP."

"What I think creates a style icon is the ability to take any trend, own it + make it theirs.”

When she’s leaving the house to make it to her next meeting or event, she can’t leave without her backpack. It holds everything she needs to stay creative and put together - her mac book (full of idea files), sketch book, YSL lip gloss and highlighter, peppermint balm and headphones – all of the essentials.  

Heels or flats? Sneaks

Leather or lace? Both!  I love edging up really feminine pieces.

Tamara Mellon, Black Woven Fringe Skirt, $375
Parts + Labor, Wild Feminist, $95 (shop online)
Gucci, Sneakers, Jen's

New or vintage? Both!  pairing is the perfect way to create your own look ... mixing my vintage pearl ring + LV necklace with a new silk blouse + ripped denim is one of my fav go-tos.

Jen's personal style statement is "feminine bad ass" and we couldn't agree more. There isn't a look that Jen couldn't pull off, and she isn't about to veto any certain style either. If she dug deep enough, she could probably replicate a look from any style book right from her closet. Her open mind to fashion keeps her style fresh and noteworthy. When it comes to consignment, the best piece that Jen has snagged is a pair of vintage jewelled evil eye earrings - a find from A Current Affair in LA from a Japanese vendor, "They are bananas + amazing."

We're obsessed with Jen's easy-going style mixed with high-fashion and vintage. Not only do we aspire to her chic fashion sense, but we also take her advice to heart - "Believing rather than hoping + approaching life with a ‘what’s the BEST that could happen’ perspective" - are her powerful parting words.

ASOS, Patterned Jumpsuit, $69
ASH, Black Pumps, Jen's
Parts + Labor, Cropped Bomber, $165 (avail online)

Jennifer Mehalko has been in the interior design business for more than 13 years, eventually founding her own company, Found Design. Her elegant and eye-catching designs have allowed her to grow in Calgary but also take her work overseas. As mentioned, Jen is also the founder of Parts + Labor, a carefully curated capsule of unique pieces. Jen believes in authentically creating pieces that inspire, instill confidence + cultivate originality. To round out her skills, Jen teaches yoga at Junction 9 in Inglewood. Her work ethic, energy and passion are contagious, plus we adore her style, from the inside out. You too? You can Shop Her Style.

The Essentialist: Stampede Chic Style

Words by: Kyla Zeniuk / @kyla.zeniuk 

It's that time of year again, and YYC's getting allll kinds of wild. Whether you live for Stampede or begrudgingly brave the grounds, you've got to have at least one go-to outfit in your closet. In the spirit of Stampede, we're ditching classic plaid button-downs and cowboy boots to get you inspired with a few of our fave Western-chic looks. There's a little something that speaks to every gal's style in the ever-growing closet of #FondFinds, and Stampede-style is no exception. 

E D G Y  +  B O L D

Fond Style: 

Michael Kors Leather Jacket, Size S - $110

Alice + Olivia Black Tee, Size S - $48

Vintage Levi Shorts, Size 26 - $68

Sam Edelman Wedges, Size 8 - $75

Coach Wristlet - $167 (reduced)

M O N O C H R O M A T I C  +  R E L A X E D

Fond Style:

Wilfred Chambre Button-up, Size S - $49

Rag and Bone Patchwork Jeans, 25 - $115

Alexander Wang Pebbled Leather Wristlet - $310

Wolverine x Samantha Pleet Boots, Size 7.5 - $189

F E M I N I N E  +  V I N T A G E

Fond Style: 

Current Elliot Tee, Size L - $85

Vintage Levi's Denim Jacket, Size S - $45

BCBG Max Azria Bandage Skirt, Size M - $79

Rag & Bone Kinsey Boots, Size 7.5 - $265

Coach Crossbody Bag - $149 (reduced)

Let's be honest - when it comes to Stampede, we look forward to all the street-style just as much as we do the mini doughnuts. We hope this month’s Essentialist has left you inspired and confident to push the envelope a little when getting dressed in your Western-best. And in case you haven't heard, now and all through Stampede, you can find Fond in East Village's pop-up retail park, East Village Junction, where we've set up shop in our very own container store alongside an entire community of local brands such as Alora Boutique, Munch YYC, Modern Menswear, Apple Lady, Rath Bicycle, Wrinkle and Crease and many more! 

Happy Stampeding, Fond Babes! xo

Shop Her Style: Lana Rogers, PR Consultant

Words By: Rachel Antony

Meet self-proclaimed champagne obsessed public relations consultant, Lana Rogers. This gal exudes what it means to be a successful entrepreneur, girl boss and stylish role model. She brings the same chameleon-like creativity to her personal style as she does to her impressive client list. To Lana, style means comfort and confidence: “If you have to take off your shoes halfway through the night, we need to re-evaluate your style game.”

AllSaints, Leather Jacket, Lana’s
Alexander Wang Long Sleeve Ruche Black Dress,  Size S, $158
Asos Wrap Heels, Size 8, $62
Cole Haan Woven Shoulder Bag, $175

Lana describes her style as “Classic Street Chic” and we couldn’t agree more. Her style is a collection of simple yet edgy and elegant pieces that W mag spread dreams are made of. Her fashion inspiration comes from all things Scandinavian.

When it comes to life essentials Lana can’t leave the house without her phone (that’s a given) and her treasured vintage Rolex watch, “I feel naked without it.”

Theory, Black Crewneck, Lana’s
Joe Fresh Grey Pleated Skirt, Size M, $25
Steve Madden, Strappy Sandals, Lana’s
Muff Purse, Lana’s
Banana Republic, Gold Statement Necklace, $18
Tory Burch, Studded Bracelet, SOLD

Heels or flats? “Platforms and Air Max 90s.”

Leather or lace? “Leather.”

New or vintage? “A combination of both.”

Lana prides herself in casual yet chic style choices and would never be caught dead in UGG boots or a choker. Just because it’s a trend doesn’t mean everyone should be wearing it. That’s what we love about Lana; she makes the rules when it comes to fashion, putting her own touch on the classics; spicing it up with unique, found pieces that we would kill for.

When it comes to consignment, Lana is always on the lookout for high fashion pieces hidden in vintage and consignment stores. Her favourite find? “I needed a black dress for my sister’s wedding, and two weeks before the event I stumbled upon a Dolce + Gabbana vintage dress for only $80.00 (thank you Vespucci!) The fashion gods were clearly telling me to splurge on a new pair of shoes to match.”

We adore Lana for her low-maintenance, european-inspired street style, and the contagious energy and passion she brings to everything she touches. The girl also has some killer advice: “Find a great dry cleaner and shoemaker and make them your best friends for life.”

Adidas Original, Black Bomber Size M, SOLD
Helmut Lang, White Button Up, Lana’s
Citizens of Humanity High Waisted Jeans, Size 26, $115
Air Max 90's, Size 8 Mens, $89

Lana has been making a name for herself in the PR industry for the past decade first with Anstice Communications and now with her own firm, Lana Rogers PR + Media Consulting. She’s the girl for the job when it comes to successful marketing and PR campaigns. We are inspired by her drive and passion as well as her dedication to giving back, including her participation in the Junior Achievement of Southern Alberta and mentorship program at MRU. Her knack for unconventional storytelling and creativity have earned her success in the industry. Her love of shoes and eye for vintage gems have us anticipating her next stated, yet timeless outfit. Like what you see? You can Shop Her Style.

Style to Watch: Bag Addicts

Words by: Lauren Price

Bags galore! Peep the beautiful arm candy below and meet the stylish ladies who wear it well.

Not afraid of adding something different to her wardrobe is Fashion blogger, @aliciafashionista of Vancouver, Canada. She proves that a smile and a great purse are the best accessories a woman can have. Like this unique @cultgaia Ark purse — the epitome of a statement bag. 

For half a decade fashion blogger, @dentellefleurs of Montreal Canada has shown us what to wear and why. We love her lesson on how to style this classic @chloe bag in a way that makes it pop — something she’s no stranger to.

While her style embodies a muted black and white sophistication, Canadian fashion blogger, @notyourstandard, is not shy to add a bold print to her wardrobe. Her pairing of this starry @ysl bag with her simplistic style, has given us official #bagenvyAs if her beauty wasn’t enough, @theaugustdiaries of Toronto, Canada, schools us in modern and sophisticated fashion. Styling this beautifully versatile @preoenzaschouler shoulder bag in looks ranging from casual to fancy — she proves why it’s one we all need.

As if her beauty wasn’t enough, @theaugustdiaries of Toronto, Canada, schools us in modern and sophisticated fashion. Styling this beautifully versatile @preoenzaschouler shoulder bag in looks ranging from casual to fancy — she proves why it’s one we all need.

The Essentialist: Romantic Spring Style

Words by: Kyla Zeniuk / @kyla.zeniuk 

With the spring season in full swing, it’s that time of year to embrace our inner romantic. That means we’re talking floral-on-floral, pretty lace, cheeky bare shoulders and feminine silhouettes. But let’s be real – romance means something a little different to everyone, especially when it comes to fashion. And at Fond, we’re all about empowering women to rock the pieces and trends they’re drawn to while embracing their authentic style.  

With that in mind, the Essentialist is a slice of our editorial lineup where we not only zero in on trends, but showcase coveted items that can speak to every woman’s style. In this month’s Essentialist, we’ve pulled our favourite #FondFinds for achieving that airy spring vibe we crave all year long – with a little edge, of course. Whether you’re the ultimate girly gal, keep it low-key in athleisure or something in-between, there’s room for you to get in on all the swoon-worthy style springtime brings along. 

E V E N I N G / E V E N T   S T Y L E  | florals, pastels and ruffles with some edge

Fond Style: 

Zara Floral Dress, Size XS – $39 

Ralph Lauren Clutch – $75 

Frye Slingbacks, Size 8 – $68 

S T R E E T  S T Y L E | more florals (we had to), oversized denim and airy fabrics

Fond Style: 

Talula Oversized Denim Chambray, Size XS – $45 

Citizens of Humanity Floral Shorts, Size 24 – $55  

Talula White Blouse, Size S – $39 

Flower Pin, Anthropologie  – $28 

 

D A T E  S T Y L E | Bare shoulders, draped layers and silk

Fond Style: 

J.Crew Camel Blazer, Size 2 – $172 

Garage Off-the-Shoulder Top, Size S – $14  

Kate Spade Clutch – $65 

Black Patent Louboutins, Size 7  – $259  

O F F I C E  S T Y L E | Lace, flirty heels and fun layering  

Fond Style: 

ELLE Pin-stripe Blouse, Size 4 – $35 

Free People Lace Camisole, Size XS – $55   

Talula Trousers – Size 2 – $59 

Nine West Wedge, Size 7.5 – $59 

Whether your style’s already welcoming spring or still mourning the end of turtleneck season (ahem – guilty), we hope this month’s Essentialist has left you feeling inspired by a piece, a look or what Fond is all about. In the meantime, we’ve got something in the works that’s going to be a game-changer when it comes to shopping Fond. We’re feeling pretty jazzed, and we think you will too. Happy Spring, Fond babes! xo 

Shop Her Style: Lori Andrews, Interior Designer & Photographer

Words by: Rachel Antony

As photographer, interior designer, and a YYC influencer; Lori Andrews is killing it in the creative world. Not to mention she’s a knitting enthusiast and a fitness guru! One creative project at a time, this style setter is leaving behind her a legacy of beautiful design and striking photographs. Her personal style statement is 'colourful, confident, Copenhagen style' and we are obsessed.

J.Crew Striped Sweater, $55, Small
Banana Republic Grey Trousers, Lori's
Nike Retro Sneakers, Gravity Pope, Lori's

To Lori, style is everything. Her approach to fashion encompasses every aspect of her life (I mean, have you seen her pad?). In a few words, Lori would describe her look as slightly boyish, 1940’s outdoor aesthetic. A combination of trends that only a handful of people can pull off. But her look is the perfect reflection of who she is - in the city and out in nature. She is drawn to simple shapes that can be multifunctional for both types of activities. She loves wool, sweaters, hand knits and natural fibres of all kinds. Her knapsack is her go-to item that she can’t leave the house without. It carries all her life essentials: her camera, lip gloss, hand cream and her phone. Who doesn't love a girl that's always prepared?

We adore her style and are always looking to her closet for inspiration. Her style icon is a mix between Katherine Hepburn and Chloe Sevigny; “I like to keep changing like Chloe but always go back to classics like Katherine.” On the other hand, she would never be caught dead in “Real Housewives of anywhere.” That’s just not her style. “I like simple fits but I always like to leave the observer wondering what is under that.”

Imperial Pant Suit, $129, Medium
Lululemon Bomber, Lori's
Leopard Print Heels, Aldo, Lori's
Necklace, Marc Jacobs, Lori's
Gold Watch, Fendi, Lori's Husbands

Heels or flats? "Either!  As long as I can ride my bike in them.  Fine leather painted soles get destroyed on the peddles so I lean towards a wedge. And sneakers.  I’ve currently got 4 pairs of Nikes on my weekly roster."

Leather or lace? "Leather.  Pleather actually.  I own a pleather motorcycle jacket from nearly seven years ago.  I still wear it constantly."

New or vintage? "New.  I used to shop vintage.  Now I prefer to have my own new clothing and recycle through vintage shops (Fond!)"

Even though consignment isn’t always her jam, she’s found some killer pieces over the years, like “vintage silk and wool 1950’s day dresses, a fringe suede jacket from the 60’s and more recently, a gorgeous sundress for an event.”

We love Lori for her unique, city-meets-nature vibe almost as much as we love her for her advice:  “Edit. We don’t need to wear something new every day. Buy less, buy better quality.” We couldn’t have said it better ourselves.

The Kooples Feather Printed Dress, Holt Renfrew, $225, Medium
HEI HEI Jacket, Anthropologie, Lori's
Nike Sneakers, Gravity Pope, Lori's

Lori is a YYC triple threat, owning her own interior design firm, LAI; her own photography business, LAP; and has made a name for herself on Instagram as @theoriginal10CENT. If you're looking for any design advice, from a well-dressed chica, you know who to turn to.  Better yet, now you can Shop Her Style!

Style to Watch: Shoe Envy

Words by: Lauren Price

We’ve gathered the insta-style that we're fond of this month - specifically enviable shoe-style! These ladies slay in the footwear department, so take a bow.

@5inchandup (Sandra Hagelstam)

Talk about a kitten-heel comeback. These stunning @dior heels rocked by influencer and consultant, @5inchandup of London, UK leave us swooning. Her selection of simple, classy and unique footwear is seriously enviable.

@blancamiro (Blanca Miró Scrimieri)

Attention: If anyone knows street style best, it’s fashion consultant, @blancamiro. Every outfit she rocks is paired with shoes that get heads turning — like these chunky fire @marcodevincenzo heels. They have us wondering where can I get them, and how quick can they get here?

@katrinaolson (Katrina Olson-Mottahed)

Definitely not afraid of adding colour into her wardrobe, @katrinaolson, is a cultural curator and director of CIFF. Her career shows that she knows fashion better than most, but her shoes say the same without a single word! These colourful @zara pompom sandals have us excited for summer, and ready to add a pop of colour into our wardrobes.

@theneatblog (Kayla Browne)

Showing us how it’s done, Calgary Local, Kayla Browne, of @theneatblog, is not afraid of making a shoe statement — flawlessly captured here with this minimalist sock-shoe combination and a sweet vintage heel. I think our closets are due for an overhaul after Browne’s lesson on how to up your shoe-game.  

Fond Flashback: Athleisure Throughout the Eras

Words by: Kristy Archibald

Leggings, ballet flats, hoodies, you name it! Throughout the 20th and 21st century, the lines have been blurred between ‘street’ and ‘active’ wear, as women increasingly opt for a wardrobe that is stylish, comfortable and most importantly, practical to suit their everyday bossgal’ hustle.

Photo: www.somewherelately.com

Fashion has come full circle. Since the beginning, the runway has been used to inspire the trends of the season. Now, ‘street style’ is the primary influence for many designers. We dictate what we want to see and as a result, our workout uniform has become a significant fashion statement and the next best thing to Chanel suits and Louboutins!

Early on in the 19th century, sportswear was used to describe informal separates that were interchangeable and typically worn to social sporting events.

Initially, athletic designs were intended to be simple, practical and easy to care for so that women could dress themselves without the assistance of a maid – can you imagine!

Today, almost every high-end designer has an athletic line and has somehow incorporated different trends and styles that have been influenced directly by sportswear. 

How has this shift in style come to be? Well just like anything in the life of a woman, it’s been quite the journey...!

Photo: Pinterest.com

The Roaring 1920’s

Pants for women become a thing – oh my!

If Coco Chanel is known for anything, it’s breaking the boundaries of style conformity. She successfully tamed the obnoxious, superfluous style of the 20’s and introduced looks that were simple, practical and chic - specifically her jersey suits. She had set her mind to doing away with riding sidesaddle and created a pair of pants that would do the trick. They were unaccepted, but being the rule breaker that she was, she wore them on the regular and clearly the trend eventually stuck!

Chanel became one of the first haute couture designers to introduce what the media considered to be, “sports type” clothing – could they sound any more uncomfortable about the style?!

Other designers to take note of in this era -> Jane Régny and Suzanne Lenglen, two well-known Parisian tennis players made their mark by opening a couture house strictly devoted to selling active wear for women, specifically for sport and travel, AKA ‘chic resort wear’ for the rich and famous.

The 1950’s

The re-fashion of fashion!

After WW2 French fashion and American fashion went in two completely different directions.

Christian Dior initiated a style that was more luxurious than ever, which Parisian’s lusted after.

America stuck to its roots and popularized stretchy fabrics and nylons, which looked great and were hella comfy!

Photo: Adidas Instagram

Photo: Pinterest

The 1960’s + 70’s

Tracksuits and sneakers were born!

These two eras were all about athletic shorts, windbreakers, and tracksuits all thanks to the one and only - Bruce Lee. This fad blew up the runways and maintained its popularity through to today, thanks to Adidas, Nike, and other sportswear fashion names. 

Also of notable mention: the Stan Smith sneaker - a design created after the top tennis legend of the 70’s. Stan’s and the iconic striped ‘Superstars,’ first became popular within the hip-hop community, but have since made many reappearances in mainstream fashion.

Photo: Pintrest.com 

The 1980’s + 90’s

The era of Farrah Fawcett and workout gear!

Throughout the 80’s and 1990’s athletic wear began to take shape and become it’s own significant style, and to this day is trademarked as the primary style of this time. Think body suits, sweat bands, bike shorts, puffer jackets and spandex, which can all be found in those memorizing 80’s/ 90’s workout videos archived in the depths of Youtube.

Designers, such as Ralph Lauren, Calvin Klein, and Tommy Hilfiger became leaders in sportswear, as they worked to design multipurpose clothing that combined luxury, style and practicality – the definition of Athleisure today. Trendsetters of this look were big celebrities, such as Jay-Z and Sporty Spice!

Photo: Pinterest

The 2000’s – present

Athletic gear goes chic!

2014 was the pivotal moment in high fashion and activewear designs, coining the term ‘Athleisure’ for the first time.

The trickle up effect had begun to take place, with street style acting as the major influence in high-end designs. Adidas and Nike began collaborating with couture and street wear designers like Givenchy and Topshop, and fashion icons, like Jeremy Scott, Pharrell Williams, and Kanye West to fully actualize ‘Athleisure,’ as a coveted form of fashion.

Photo: fortheloveof.style

Gone are the days when you have to be an athlete to wear a sports bra (thank god). A woman, no matter what her athletic ability, can integrate this sporty look into her wardrobe with ease, as she goes on to dress to conquer the world on the daily. Want to read more about how we’ve jumped on the Athleisure train? Head over to learn more about the [a] collection by Fond Boutique HERE.

As always, stay tuned for next month’s Fond Flashback, the section where we feature paramount moments in fashion history.

The Essentialist: Minimalist Style

Words by: Kyla Zeniuk

When it comes to clothing, we’re starting to embrace that sometimes, less really is more. But let’s be real – it’s a tough idea to fully swallow unless you really love those lesser pieces and know exactly how to make them work.

Until recently, I was the type to hold on to clothing I didn’t feel good in and simply just didn’t wear. A closet bursting at the seams gave me some sort of strange satisfaction. Maybe it was because I felt like I had all the options - and you never know when an occasion for that top you’ve had for a year but never worn might pop up...we’ve all done it. For instance, I had a pair of pastel jeans collecting dust in my closet for more than a year, and the glittery pumps I wore to my high school graduation JUST recently made their official exit. 

As I began refining my wardrobe over the past year, I was surprised at how refreshing it was to see my closet shrink. And while my personal style has remained pretty true to what it’s always been (ladies, please don’t let anyone give you a hard time about wearing #allblackeverything all the time), I’ve embraced the idea of being a total and complete ‘essentialist’.

So, what’s an essentialist?

The notion of being a fashion/lifestyle minimalist seems to pop up a lot these days, particularly within all the pretty boxes of Instagram – and we’re all for it!

But ‘minimalist style’ seems go hand-in-hand with simple silhouettes, neutral tones and well, minimal pieces. Although that’s definitely my jam when it comes to style (and what you’ll see styled here), being an essentialist is less about a particular style and more about being thoughtful when it comes to curating your wardrobe – with the essentials landing top of mind.

That’s the best part of having a “fashion toolkit” of sorts. Whether you keep it simple and subtle with the occasional statement piece like me, or opt for textures, rich tones and bold patterns, becoming a style essentialist a) makes getting dressed a little easier and b) helps you keep in check with which pieces should stay and which should go.

As gals on the go ourselves, we’re sharing our list of wardrobe essentials with you – and just a few of our favourite go-to looks they create.

---

A C C E S S O R I E S   T O   T H E   E S S E N T I A L S

+ Black ankle booties

+ Basic flats

+ A great pair of heels

+ A layerable turtleneck

+ A few pretty camisole tanks

+ A classic black leather bag (medium to large)

+ A simple, small cross-body bag

+ A statement piece or two

T H E   E S S E N T I A L  E S S E N T I A L S

+ Classic black trousers

+ High-waisted jeans  

+ A blazer-style jacket

+ That perfect black tee (or white, or grey – pick your neutral poison)

---

S T R E E T   S T Y L E

Fond Style:

• Nudie Dark Denim Wash, Size 25 - $115
• T.babaton Turtleneck (cream), Size M - $45
• Babaton Blazer-style Jacket (grey), Size M - $115
• Lush Tank (black), Size S - $29
• Vic Matie Ankle Boots (black), Size 7.5 - $225
• Marc by Marc Jacobs Classic Q Baby Aiden Bag (black) - $225

 

O F F I C E   S T Y L E

Fond Style:

• Club Monaco Silk Trousers (black), Size 2 – $58
• Alexander Wang Tee (black), Size M - $70
• Stuart Weitzman Patent Kitten Wedges (black), Size 7 – $72
• Babaton Blazer-style Jacket (grey), Size M - $115
• Tory Burch Crossbody - $225

E V E N I N G / E V E N T   ST Y L E

Fond Style:

• Manolo Blahnik Sling-back Kitten Heels (grey), Size 6.5 – $315
• Wilfred Le Fou Tie Top (grey), Size M - $135
• Club Monaco Silk Trousers (black), Size 2 – $58
• Coach Wristlet - $59

Full disclosure: By no means am I a style expert, and in fact, pulling these looks was my stab at the art of styling. But for any woman out there who finds fashion intimidating – myself included at times – Fond is seriously wiping that slate. Whether you have bold style, subtle style or don’t quite know what your style is, there’s a place for you in the growing Fond community.

I first met Tanya a few years ago in the early days of Fond, and more recently, I met Dione. And what’s always struck with me about the two of them is this: despite being total trailblazers, they’re warm, kind, humble women, and just so damn real – no matter who you are or where you are in your style journey. And that essence flows through everything Fond.

So, if you’re inspired by this post, but maybe still feel lost in classifying your own personal style, Dione & Tanya can offer a hand and a different perspective with closet editing services. You can connect with them here.

Otherwise stay-tuned for next month’s Essentialist; the section where we feature coveted items for every style of woman. 

- xo

Shop Her Style: Julie Redmond, YYC Stylist

Words by: Rachel Antony

There is only a certain type of person who says dusty rose is their favourite colour and can pull off silver hair without even trying. Julie Redmond is YYC’s style expert and is the perfect chica to kick off Fond’s Shop Her Style series. Not only is Julie a huge fashion inspiration, her down to earth personality and love for dogs and bunnies make her so relatable. Lucky for us her singing career didn’t work out and her move to Calgary 6 years ago led her to becoming the fashion stylist she is today.

“I believe I’m right where I need to be and every job I’ve had, every person I’ve met, every experience I’ve taken, led me to my styling career and the incredible group of people I get to surround myself with. I’m truly grateful for my life!”

Scrolling through her Instagram and portfolio, it's easy to see how Julie became a successful stylist and blogger in Calgary. To her, style means “individuality, a lifestyle, a story and a memory,” echoing the famous quote “Fashion can be bought. Style one must possess.” Julie’s style in impeccable and copy-worthy so where does she get her inspiration from? “Blake Lively is the first person that comes to mind. I love how she doesn’t have a celebrity stylist where most perceived style icons do.” She's also a huge fan of the European style duo @fabmuse_alina, @fabmuse_diana and Canadian blogger @jetsetjustine.

Rudsak & Emily Haines Collaboration Jacket, Size M, $310, SOLD
H&M Dress, Julie's
MIA Heels, Julie's from Winners

Even with a packed schedule, there are a few things that Julie can’t leave the house without “My eyebrows done, lip stick or lip chap, my cell phone and a trendy outfit (sweat suit included). You never know who you’ll run into.” At the same time, she would never be caught dead in the questionable Uggs-with-mini-skirt thing.

When it comes to consignment, Julie takes the time to find pieces that really speak to her, “Top three: Chloe platforms (they were never worn), my first ever pair of Christian Louboutin’s (also never worn) and my vintage Louis Vuitton briefcase. All those beauties were from Fond Boutique!”

Essential Antwerp Sweater, Julie's from Marshalls
Mo & Co Jeans, Julie's from Hudson's Bay
Louis Vuitton Vintage Briefcase
Steve Madden Velvet Booties, Julie's from Nordstrom
Graphic Print Sweater, Chaser, Size M, $59

Heels or flats? “Heels! I love flats but I always feel more confident in a killer pair of heels.”

Leather or lace? “That’s a tough call because both are sexy and super fashionable, if done right! So…let’s go with leather because I’m wearing it right now. Leather for street style, lace at home.”

New or vintage? “Both! One of my favourite things to do is mix new and vintage together.”

Julie Redmond pushes the envelope with her style, inspiring her clients and her followers to take what’s trending and add a personal twist. The best piece of life advice she ever received was to treat the janitor with the same respect as the CEO. “The best piece of fashion advice I’ve ever received was to not lose my enthusiasm for my styling and to remain true to myself and my style.”

the [a] collection Topshop Pleather Overalls, Size 6, $89
TOV Ruffle Tee, Julie's from Hautelook
Kate Spade Bow Bag, Blush Pink, $189, Includes dust bag
Michael Kors Rose Gold Heels, Julie's

Julie is a Calgary-based fashion stylist with a background in event management and administration. She is a sparkle-loving, gold enthusiast who had a vision of styling more than just herself. See more of what Julie does at Style by JR online and follow her along on Instagram.

Vero Moda Faux Fur Coat, Julie's from Marshalls
Adidas Original Stan Smiths

-xxf

Announcing the [a] collection, An Athleisure Line by Fond Boutique

The vibrant, hardworking, successful female looks a bit different these days.  More than ever, she is expected to absolutely slay in all areas of her life.  This hustle is not only limited to her career, but inclusive of her social life, family life, overall wellness regimen and more.  As her focuses shift, her wardobe takes a gutting; consider those impossible half-an-hour heels and blood flow-restricting dress, ditched. Now we're not saying she's leaving it all behind, but she's starting to depend on a much more functional, yet stylish mix that accomodates this busy, on-the-go lifestyle. 

Athletic wear is less clunky; more ‘chic'. With brands like lululemon who started the athleisure trend, to Kit & Ace and Adidas by Stella McCartney creating beautiful, well made, functional pieces. Women can walk directly out of a good sweat' and into reality with the confidence of knowing their street style is not only acceptable but coveted!  With this, looking stylish at the gym is now the standard. Yes, those Asics you've been hanging on to for a full decade too long need to be chucked...  Also we've seen how 'looking good' directly corelates to feeling good, inspiring a newfound dedication to stick with those 2017 goals for just a bit longer, or stimulating the adoption of this 'fit lifestyle' for good. 

We at Fond were inspired by this awesome shift, knowing that great athletic brands styled for everyday life will support our on point, leading ladies.

With this we announce the [a] collection - a curated athleisure line by Fond Boutique. Featuring preworn, brand name athletic wear. Shop stylish & functional labels like Varley, Nike, Adidas, Stellasport and lululemon at choice prices. A peek at the collection starts, now! 

Style:
Park Life, Black Puffer Jacket, Size L, $98
Nike, Black Sports Bra, Size S, $35
Adidas Teal Genie Tights, Size S, $70
Nike, Black Dunks, Size 7 Mens, $62

Style:
Jacket SOLD
lululemon, Black Woven Back Sports Bra, Size 4, $25
lululemon, Black & White Wunder Under Tights, Size 6, $65
Brunette, 'Fries Before Guys' White Hoodie, Size S, $60

On Karleen
Adidas Baseball Crop Top, Size M, $32
Nike Track & Field Joggers, Size S, $60
Louis Vuitton, Vernis Patent Red Shoulder Bag, $764

On Amelia
Cynthia Rowley Floral Cardigan, Size S, $115
Stella McCartney, Stellasport, Size XS, $80
'Trust Your Gut' Shredded Tank, Size S, $15
Nike Dunks, Size 8, $68
Longchamp, Purple Duffle, $60

More looks coming on our Instagram! Inquire to shop these styles

-xxf

Models: Karleen Samson, Amelia Hradsky
Styled: Fond Boutique
Photography: Chelsea Kindrachuk
Makeup: Arina Hogan

Style to Watch

Inspiration can come from anywhere; the woman sitting next to you at the bar to your grandma’s closet, to the endless feed of Instagram’s fashionable finest. We’ve gathered the insta-style that we're fond of this month - take a peek for timeless looks and daring trends.

@stephykeung
Steph Keung’s Instagram profile says it all, minimalism creator. Her classy, yet simple style is a reflection of all things minimalistic and we can’t get enough. 

@saharxnooraei
Fashion editor by day, style trail blazer by night. Our girl Sahar Nooraei embraces the new looks infuses them with her personal touch, and boom. Envious outfits for days.

@hautechilled
Bold, with a touch of feminine keeps Katie Marks' style fresh and envy-worthy. She’s our go-to girl for the latest statement pieces and outrageous combos.